Demand Generation Program Manager

Grafana Labs · Marketing

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Full TimeCAD 101,000 - CAD 122,000Posted Aug 28, 2026

Source: Grafana Labs

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Specific countries

Limited to: Canada — no hybrid days in this listing.

Not open from Hungary

This role’s source listing does not include Hungary as an eligible location.

Category
Marketing
Employment type
Full Time
Experience level
Mid
Job salary
CAD 101,000 - CAD 122,000

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Pay, compared

138 of 481 Marketing roles publish a salary

Typical Marketing role$130,000 / year

Median of published salaries. Full reported spread in this market: $10,200–$366,600, outliers included.

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Original employer: Grafana LabsSource ATS: Grafana LabsLast checked: Aug 30, 2026Job status: Active

Grafana Labs is hiring a remote Demand Generation Program Manager based in Canada to own customer lifecycle and expansion programs using AI-driven workflows.

As a Demand Generation Program Manager, you will focus on driving expansion and cross-sell demand within existing accounts, moving beyond traditional playbooks to implement agentic AI workflows. You will partner with sales leadership to translate marketing signals into actionable insights and report directly on pipeline impact.

Why You’ll Love This Role

100% Remote, Canada only
CAD 101,000 - CAD 122,000 annual salary
Mid-seniority
AI-forward growth marketing focus
Equity (RSUs) included

What You’ll Bring

5+ Years in demand generation, growth marketing, or lifecycle marketing at a B2B software company
Proven range running programs in at least two or three channels
Experience marketing to existing customers for expansion or cross-sell
Hands-on experience building automations or agentic AI workflows
Strong program management fundamentals with proven ability to ship on time
Proven ability to pull, analyze, and report on marketing data for leadership

What You’ll Get

Restricted Stock Units (RSUs)
Global annual leave policy of 30 days per annum
Grafana Shutdown Days
In-person onboarding

About the Company

Grafana Labs is the company behind the fully managed observability platform Grafana Cloud, trusted by over 10,000 organizations. It is a 100% remote-first company with an open-source legacy and a global culture centered on autonomy and innovation.

Listing checked for remote eligibility · Posted Aug 28, 2026 · Grafana LabsApply
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