Senior CRM Manager - Lifecycle & Retention

M Kopa · Marketing

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AvailableFull TimePosted Aug 21, 2026

Source: Arbeitnow

AT A GLANCE
Eligibility
Available
Category
Marketing
Salary
Not disclosed
Employment
Full Time
Experience
Senior
Posted
Aug 21, 2026

Checked for remote eligibility. This role is open to applicants based in Hungary.

Join the growing Product Growth team at M Kopa as a Senior CRM Manager, building retention infrastructure for millions of customers across Africa.

As a Senior CRM Manager, you will lead the end-to-end lifecycle strategy, designing automated customer journeys and behavioral triggers across SMS, WhatsApp, and in-app channels. You will scale successful retention frameworks across four African markets while collaborating with Product and Operations teams to drive customer lifetime value and financial inclusion.

Why You’ll Love This Role

Fully remote within UTC-1 to UTC+3
Senior level role
Fintech scale-up focus
Focus on lifecycle and retention infrastructure
Global recognition in TIME 100

What You’ll Bring

6+ Years experience in CRM or lifecycle marketing
Hands-on expertise building automated journeys in platforms like Braze, CleverTap, or Customer.io
Proven ability to design and execute rigorous A/B experiments with clear success criteria
Experience in data-driven retention, churn prevention, and upsell strategy
Strong analytical skills focusing on LTV, cohort retention, and renewal rates

What You’ll Get

Professional development programmes
Coaching partnerships
Family-friendly policies
Flexible working arrangements
Well-being support

About the Company

M Kopa is a fintech company providing financing models for underbanked communities to access essential products like smartphones and clean energy. They have been recognized by TIME 100 and the Financial Times for their significant impact and rapid growth in African markets.

Listing checked for remote eligibility · Posted Aug 21, 2026 · ArbeitnowApply →
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